Animoto is an online service that lets the user create music video slideshows, using their photos and mp3s as main content. Having over 3 million users and the highest conversion rate among similar companies, Animoto among the leaders of fast-growing cloud computing services.

Animoto.com

This style guide was a solo initiative, created for internal use as a part of the overall rebranding process to help marketing department, developers and video creation team. Ccover photo by Vicki Taufer.